How it works · Chapter 1 of 6
How PropIQ gets you found
PropIQ reads what your town searches for, makes the videos in your face and voice, tunes your whole website and puts ad money behind what’s working. No researcher. No filming day. No SEO invoice.
Someone in East Palo Alto is typing “east palo alto adu requirements.”
What people type (Google autocomplete)
Your keyword tool says nobody’s searching for that.
Keyword tool · monthly searches
Google Ads search volume via DataForSEO, United States, October 2026
Google’s own autocomplete says otherwise. Real people type it.
What people type (Google autocomplete)
- east palo alto adu
- east palo alto adult school
- east palo alto adu requirements
- is east palo alto a good place to live
Google autocomplete, checked November 1, 2026
So who answers it today? The city code, two ADU builders and a Facebook post.
Top Google results · east palo alto adu requirements
- 1codelibrary.amlegal.comThe city code
- 2samara.comADU builder
- 3facebook.comA Facebook post
- 4paloalto.govPalo Alto, not East Palo Alto
- 5gatheradu.comADU builder
- 6A planning commission PDFEast Palo Alto
Top Google results via DataForSEO, United States, October 29, 2026
0 of 6
top results from a local agent
Not one local agent. That’s your opening.
Phrases: Google autocomplete, checked October 29 and November 1, 2026. Monthly searches: Google Ads search volume via DataForSEO, United States, October 2026. Who answers it: Google results via DataForSEO, United States, October 29, 2026. Map © Mapbox © OpenStreetMap.
Read the film as text
- Someone in East Palo Alto is typing “east palo alto adu requirements.”
- Your keyword tool says nobody’s searching for that.
- Google’s own autocomplete says otherwise. Real people type it.
- So who answers it today? The city code, two ADU builders and a Facebook post.
- Not one local agent. That’s your opening.
- Here’s how PropIQ turns that opening into your listings.
The problem
Keyword tools are crowded in the city and blind in your neighborhood.
Tools like Semrush, Ahrefs, TubeBuddy and vidIQ were built for national brands and big YouTube channels, and they run on one number: monthly search volume. In a big city, that number sends every agent after the same crowded keywords. “San Francisco homes for sale” gets 2,900 searches a month, and Zillow, Realtor.com and Trulia hold all eight top spots.
In a smaller town or a single neighborhood, the same tools round real questions down to “no data.” Google’s autocomplete suggests “east palo alto adu requirements” because people type it, and the keyword tool still shows No data. So it tells you nobody is searching, while a homeowner two streets over is asking whether their garage can become an ADU.
In the city
san francisco homes for sale
2,900searches a month
Google’s top eight results
- zillow.com4 of 8
- realtor.com2 of 8
- trulia.com2 of 8
In your neighborhood
- east palo alto adu requirementsNo data
- sf to palo alto commute timeNo data
- menlo park adu ordinanceNo data
- san mateo county prop 19 formNo data
- palo alto home price trendNo data
- east palo alto property tax rateNo data
- menlo park adu requirementsNo data
Monthly searches: Google Ads search volume via DataForSEO, United States, October 2026. Top eight: Google results via DataForSEO, US, October 30, 2026. Every neighborhood phrase shows up in Google autocomplete.
What PropIQ does, step by step
Here’s the whole job, in the order PropIQ does it.
One real example runs through every step: homeowners in East Palo Alto asking about ADUs.
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1Step 1 of 7
It reads what your town types
PropIQ listens for five things keyword tools never check.
- What people type
- Google autocomplete only suggests phrases real people type.
- The follow-up questions
- People Also Ask, expanded two clicks deep, finds the worry behind the first search.
- Breakout videos
- When a small local channel’s video pulls several times its usual views, PropIQ flags the topic before other agents notice.
- This week’s market shift
- PropMarket watches closed sales, days on market, price cuts and inventory, and turns a real shift into a video and a page.
- AI answers
- Google already shows an AI answer on all four searches in step 2. PropIQ builds the pages those answers read.
The five signals PropIQ reads
- What people type
- Follow-up questions
- Breakout videos
- Market shifts
- AI answers
What people type · Google autocomplete
east palo alto
- east palo alto adu10 / mo
- east palo alto adu requirementsNo data
- east palo alto flood zone map10 / mo
- east palo alto property tax rateNo data
- is east palo alto a good place to live40 / mo
Autocomplete checked October 29, 2026. Monthly searches: Google Ads via DataForSEO, US, October 2026.
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2Step 2 of 7
It finds the questions nobody local answers
Then it checks who answers each one today. In three of these four searches, not one local agent shows up. Google’s top results are city code, ADU builders, maps, Reddit and Uber. The fourth search has three agent blogs and the county.
Google’s top results · east palo alto adu requirements
AI answer at the top
- 1codelibrary.amlegal.comCity code
- 2samara.comADU builder
- 3facebook.comFacebook post
- 4paloalto.govAnother city
- 5gatheradu.comADU builder
- 6East Palo Alto planning PDFCity PDF
No local agent0 of 6 top results from a local agent
- menlo park flood zone mapNo local agent
- sf to palo alto commute timeNo local agent
- san mateo county prop 19 formThree agent blogs
Google’s top results for each search via DataForSEO, United States, October 29, 2026.
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3Step 3 of 7
It builds your plan
Then it tells you which ones you can actually win, and what to make first. It weighs what people type, how often they search it, and who ranks there now.
Your keyword plan, ranked by PropIQSample plan
- 1
east palo alto adu requirements
Ranks nowCity code, ADU builders, a Facebook post. No local agent.
PropIQ makesA 90-second ADU video and a page with a seller net sheet
No data
- 2
sf to palo alto commute time
Ranks nowReddit, Uber, Facebook, Quora. No local agent.
PropIQ makesA relocation guide with the live PropMarket price trend
No data
- 3
menlo park flood zone map
Ranks nowGIS maps, city pages, a risk site. No local agent.
PropIQ makesA dated flood zone guide, waiting for your approval
10 / mo
- 4
san mateo county prop 19 form
Ranks nowThree agent blogs and the county.
PropIQ makesThe Prop 19 estimator and a video, on your site
No data
Phrases, searches and who ranks now: Google autocomplete and DataForSEO, US, October 2026. The order and what PropIQ makes: sample.
- 1
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4Step 4 of 7
It makes the videos and pages, in your voice
PropIQ writes every script from your plan, in your voice, makes the video with your cloned voice, builds the landing page, and gets it ready for Instagram, YouTube, TikTok, Facebook and your Google Business Profile. You review it on one screen.
- Film a dozen short base clips of yourself once. Each new script becomes a new, natural-looking video in your face and cloned voice.
- One long video becomes about 15 pieces: Shorts, cross-posts, a full blog post and Google Business cuts.
- Up to 10 hooks are tested per batch, and the winners get more.
- It writes your YouTube titles, descriptions, chapters and tags from what you actually said, and tells you why. That’s TubeBuddy’s job, done for you.
Left, what we filmed: Graeham walking his street. Right, what PropIQ made from it. -
5Step 5 of 7
It gets you ranked
SearchAtlas OTTO puts you in front of those searches. OTTO is an AI SEO agent built right into your website. It works your entire site, not just the neighborhood pages, so you climb for the keywords your plan found.
- It fixes technical issues sitewide: broken links, metadata, redirects and schema.
- It tunes titles, headings, alt text and internal links on every page.
- PropIQ builds a page for every neighborhood you farm, from real market numbers and your plan.
- OTTO posts to your Google Business Profile and replies to your reviews.
- Every new listing gets its own site the day it goes live on the MLS.
Search results · east palo alto adu requirementsSample
- 1
yoursite.comADU requirements in East Palo Alto, explained
OTTO tuned this page - 2
codelibrary.amlegal.comCity code
- 3
samara.comADU builder
- 4
facebook.comFacebook post
- 5
paloalto.govAnother city
- 6
gatheradu.comADU builder
- 7
East Palo Alto planning PDFCity PDF
- Visibility
- 62↑ 8
- Visitors
- 1,240↑ 14%
- Links earned
- 6↑ 2
- Site health
- 94↑ 3
Sample. Your page’s climb and the four numbers are an illustration. The six results around it are the real top six for this search, October 29, 2026.
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6Step 6 of 7
It puts ad money behind what works
Paid follows proven. PropIQ only promotes the content that’s already earning attention, and it follows every dollar to the lead, the deal and the commission.
- It runs on Meta, Google Search, Display and YouTube.
- It retargets the people who already watched your videos, scanned your QR codes or visited your pages.
- Every listing gets a seller ad, a brand ad and a QR pack for the flyer, the postcard and the yard sign.
- The housing-ad rules are built in: Special Ad Category, and no targeting by age, gender or ZIP code.
- Every change is measured against a baseline, so you know what actually worked.
Where the ad money goesSample
- East Palo Alto ADU rules, in 90 seconds72%Best video
- Prop 19, explained18%
- Is East Palo Alto a good place to live?10%
One video, followed all the way
- $210Ad spend
- 3Leads
- 1Listing signed
- $18,400Commission
Most CRMsLead source: FacebookPropIQ“ADU rules” video → retargeting ad → lead → listing → $18,400Sample numbers. The budget moves toward the video that’s bringing in leads.
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7Step 7 of 7
It builds the page AI can read
AI can’t watch your video. When someone asks ChatGPT, Perplexity or Google’s AI who knows a neighborhood, the AI can’t watch an MP4. It reads the page the video lives on. PropIQ hosts your website and puts every video on a page an AI can read.
Built so AI engines can quote you as the official local source.
yoursite.com/east-palo-alto-aduSample
ADU requirements in East Palo Alto, explained
What’s on the page for AI to read
- The full transcriptEvery word of the video, as text
- Chapters with start timesSo an answer can point to the exact moment
- Video schemaWhat the video is, how long it runs and when it was made
- License schemaYour name and license number, in the format search engines read
- FAQ answersThe question and its answer, in the shape AI engines quote
- Dated market figuresNumbers from PropMarket, with the date they’re from
Your page shows up, AI can quote it, and the homeowner who finds it becomes your lead.
A homeowner ran the net sheet. Now a lead in PropFlow, traced to this video.Sample
What you get
- A keyword plan for your town, ranked by what you can win.
- Scripts in your voice, and videos in your face and cloned voice.
- One long video cut into about 15 pieces for Instagram, YouTube, TikTok, Facebook and your Google Business Profile.
- A page for every neighborhood you farm, kept tuned by SearchAtlas OTTO.
- A site for every new listing, the day it goes live on the MLS.
- Ads only behind what’s working, followed to the lead, the deal and the commission.
- Pages AI search can read and quote, with your name and license number on them.
- You review all of it on one screen.
What it replaces
Everything this does for you, you’re paying for today.
At published prices, that’s $1,841 a month before the video editor, plus the hours you spend researching, scripting, filming, editing and posting every week.
See every tool PropIQ replaces and add up your own numbers →
| What you pay for today | Published price |
|---|---|
| Semrush | $139/moSEO plan |
| Ahrefs | from $29/moStarter |
| TubeBuddy | $32.99/moLegend |
| vidIQ | $19/moBoost |
| Opus Clip | $15/moStarter |
| SEO agency | $1,557/moaverage retainer |
| Single-property sites | $49/moPhotoUp Starter, 5 sites |
| Video editor | $31 to $60 an hourmid-level |
| Total at published prices | $1,841/mo+ the editor |
Prices from each company’s published pricing page. SEO agency: Ahrefs survey of 439 providers, 2024. Video editor: Upwork rate guide.
Questions agents ask
Do I have to be on camera?
Once. You record a dozen short base clips, and PropIQ makes new videos from them in your face and cloned voice. Film a long video whenever you like, and PropIQ turns each one into about 15 pieces.
Which areas can I target?
Any town, neighborhood or farm inside the states where you're licensed. Type it in or draw it on a map.
Where does the content go?
Instagram, YouTube, TikTok, Facebook and your Google Business Profile, plus pages on your own website.